E-commerce has transcended traditional online shopping, now incorporating gaming elements, interactive entertainment, and immersive digital experiences. Businesses are leveraging gamification, augmented reality (AR), and live-stream commerce to create more engaging and interactive shopping environments for consumers worldwide. This article explores

E-commerce is no longer just about buying and selling—it has evolved into a fully immersive experience that blends gaming, entertainment, and interactive technology. From gamified shopping platforms to virtual storefronts in the metaverse, the retail industry is embracing innovative strategies to keep consumers engaged and entertained. This article